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AMIRI Reveals SS24 Campaign | Hypebeast

With warmer moments ahead, AMIRI has revealed its new Spring/Summer 2024 campaign that leans into the spirit of travel. For the visuals, AMIRI headed to Italy’s Amalfi Coast with the help of US-born-born, European-based photographer Drew Vickers.

Taking place at Villa Astor in Sorrento, Italy, the campaign fuses the love of travel and luxury with AMIRI’s elevated yet contemporary offerings. You’ll find a selection of AMIRI SS24 pieces in the visuals that span tailoring, knitwear, coordinating sets and more. For tailoring, ensembles like a sleeveless double-breasted suit jacket in ivory are paired with matching shorts with floral detailing alongside a cream double-breasted suit.

For calmer moments, pieces like a soft graphic button-down shirt in blue/white, knit polo shirts, crewneck sweats and more come into play. But even with their ease, AMIRI imparts another degree of refinement with crystal and sequin hand-embroidered facades in shades of blue, white and gray.

Another key point of the collection is the usage of varied fabrics that see home-spun crochet knits, loosely woven leather, wool and silk. Another campaign highlight is a cream and tan-hued tweed coordinating set. Also seen in the visuals are accessories like silk scarves, open-weave raffia beach bags and hybridized boat shoes.

Take a look at AMIRI’s SS24 campaign in the gallery above.

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